Fondazione Prada,
when attitudes become form.
CLIENT
Fondazione Prada
ROLE
Sr. Visual Interaction Designer
DELIVERABLES
Responsive Website Proposal
Website proposal for the launch of "When Attitudes Become Form", remake of Harald Szeemann’s classic exhibition held in Ca’ Corner della Regina, Venice.
INSIGHT
In 2013 Fondazione Prada briefed Domino to design a responsive website with the aim of celebrating the launch of their latest show. Inspired by the curators' radical approach to exhibition practice, I chose to reflect the original attitude of the show in the website UI, combining bold typography and a monochromatic palette.
